Building an online audience and following can seem daunting. Finding regular content for blogs, tweets, and websites can seem time consuming and unnecessary.
The content that you surround your product with is your online packaging. Building trust and a regular client base and interest does take time but has very little cost other than that time and can have enormous potential rewards. When you catch someones interest online that person can pass your name on to an infinite amount of contacts who also pass the word.
And it only takes a few minutes of tweeting, blogging, and communicating each week to attract new customers, new business, new possibilities.
It's all in the packaging....